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Posts Tagged ‘Apple’

Mocking Apple? It’s Not Funny!

22 Dec

It seems Apple has finally tasted from the same bitter glass it was repeatedly giving to Microsoft via the famous ‘I am Mac, I am PC’ commercials, because according to this report, Samsung Galaxy has edged past iPhone in US adult consumer perception thanks to the new Samsung S-II ad mocking the iPhone.

As was Apple and Microsoft were and actually still are the two main players in the home computing technologies, Apple and Samsung apparently are the main rivalries in the market of smart phones and tablets at the moment. So it is not surprising for Samsung to choose the road of competitive advertising, it has always been known to pay its dues!

According to numerous studies that addressed the concept of comparative advertising, it’s found that once used correctly, it’s a powerful tool in capturing the consumers’ attention, increasing product perception, and creating a buzz that could eventually lead consumers to change between products. It is not only working in the US, it is also working in the Saudi market; it is very popular between the Saudi telecom companies! Moreover, I have personally researched its effects on the Saudi consumers in my master thesis, it works like a charm!

So Samsung attacked Apple in different weak features of the iPhone, its battery life, size of screen, and even indirectly attacked the popular image of Apple being only used by creative geeky people!

It is legitimate to ask … what’s your next move Apple?

 
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Posted in Advertisement, Branding, Marketing

 

Apple Headquarters

14 Aug

via Mashable.com

 It seems that Apple is destined to be different and unique in everything it does. Yes, it has a line of products that everyone wants to have (some would keep this desire a secret though!) and it is the company that changed the landscape of portable computing technologies several times. Let me repeat this so you could feel the heat of the statement; they changed the landscape of portable computing technologies several times. Music: iPod; Smart phones: iPhone; Tablets: iPad … and I did not go back much in history to talk about Macs and operating systems, so yeah, I rest my case!

Now Apple is getting the spotlights again not because of one of its products, but because of its headquarters.

On the Internet, it started to be known as the Apple Saucer while its official name is Apple Campus 2 (why don’t they call it iApple?).  It is the impressive building design that will have among many things:

  • Four stories building constructed on 2.8 million-square-foot area (about 260,128.5 square-meters).
  • 12,000 employees to be housed in the building.
  • 1,000 seat auditorium.
  • 300,000 square-foot research facilities (about 27,870.9 square-meters).
  • The building will be powered by its own ‘energy center’ and it will depend on the national grid for backup.

Check out this Mashable page for more details and photos.

It is a no surprise that this is coming from the company that has more cash than the US government itself! Apple never ceases to impress you!

 
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Posted in Branding, Communication, General Management

 

The iPhone 4 in Saudi

26 Sep

I really hope some undercover Apple agents were present yesterday around the retail stores of the phone company that officially released the iPhone 4 in Saudi.

The scene of customers, all types of them: technical savvy, young, mature, students, and employees, all waiting in lines for hours to have the chance to get their hands on that magical device called iPhone 4 is an indication that Apple products are having a good opportunity to grow even bigger in the Saudi market (read more about it in this Saudi Mac post).

So the logical question in such situation would be: how come that a central country in the region with a huge fan base (and huge disposal income!) does not have a direct presence  in the form of Apple Stores or at least a certified representative! To get an answer to such question, a one should be able to penetrate the Apple management minds, which is not a very wise nor save thing to do?!

By choosing not to be in the Saudi scene, Apple has allowed its products and its prices to be manipulated in the market and its fans to be taken advantage of (a friend told today that he knows someone who bought an iPhone4 before it was released in Saudi for about SAR7000 = $1866.5). And let’s not start talking about warranties and technical support.

Will Apple ever listen to its Saudi fans? lets wait and see …

 
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Posted in Branding, Marketing, Saudi business

 

iPhone4; The Antenna Lessons

19 Jul

Surprisingly enough, the day our fellow blogger Qusay published this post about the iPhone 4 and its antenna issues (The Truth About the iPhone4 Antenna Problems), I was going through a heated discussion, to say the least, with a number of friends about how Apple handled the aftermath of the whole antenna story.

I have to start by saying that as an engineer, I totally agree with all opinions stated that the whole issue has been really overblown and taken out of context. It would not get that much of attention if it was not for Apple. If you want to exercise your brain cells a bit and read about some engineering stuff, read this post discussing the issue in a very simple and direct way.

As for Apple the brand, nothing new, it has always been controversial. From where I see it, Apple did a good job in its disaster recovery actions. Maybe I am saying this because I am an Apple fan, but even this should not be so surprising. Apple has always looked to its customers as a niche market, as a community, and Apple likes to play according to its own rules. Steve Jobs had acknowledged the antenna problems, he talked about what the company is doing to rectify it, how the company cares about its customers, and how the company understands its potentials, its competencies, and its mistakes. And guess what, I believed him, and most, if not all, Apple fans believed him as well. Maybe coming from another company or another CEO, we would doubt it. But this is the kind of relation Apple has built over the years with its customers, they trust each other! And this is a point that should not be taken so lightly, it is a lesson in the long term brand equity building, and how customers may react to a brand they value and believe in, especially in times of wrongdoings or disasters.

If there is anything I would say that Apple should’ve done better, then it is the timing of reaction. They kept silent for days without a response while the Internet was going mad over the issue. Steve Jobs himself admitted this point when he said that ‘If we could do this again, we would have tried to mitigate the problem.’

The iPhone 4 is the most successful product launch in the whole history of Apple; isn’t that enough to realize the kind of a relationship Apple has with its customers??

I am willing to buy the iPhone4 once released in my country … are you?

 
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Posted in Branding, Marketing, Public Relations