They knew how to play it smart; they were funny and relevant. All it took them was one tweet, less than 140 characters to gather followers at an unprecedented speed. In about five hours, around 200,000 followed them and more than 440,000 in the first 24 hours.
You probably know whom I am talking about; it is the Central Intelligence Agency (CIA) of the United States. The first tweet went like that: “We can neither confirm nor deny that this is our first tweet.” It proved to be a small stone that generated waves on the social media platform.
Apparently, Americans are responding to funny tweets. That is not only a guess, a report generated by Ipsos Open Thinking Exchange noted that “Americans are more likely than the average global citizen to share funny rather than important content,” as published on Forbes. A similar study on Saudi Twitter users would not yield that different results, OK that is a guess, but it is backed by simple evidence, most of Saudi stars on the social network are those whom some would like to call “funny.” That is understandable in my opinion, many consider Twitter as an escape, an opportunity to change the mood and break away from the routine. In a bid to do so, they prefer something light and funny.