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It is Not All About Money

19 Feb

via Paul/freedigitalphotos.net

Let’s start this post by a question; what do you think is the single highest driver of employees in the workplace?

There could be many answers to this question, each one of us has his/her own magical potion that drives him/her to shine, to produce, and to engage.

The most famous driver, the one that I hear a lot of times whenever I am in a discussion about motivation and engagement, is money. I cannot even recall how many times I heard managers repeating phrases similar to ‘What do they want? – referring to their employees -  they are having good pay checks, good bonuses, what do they need more? why are they not motivated?’

If you are reading this form Saudi, there is a huge possibility that you are familiar with such arguments.

However, many researches showed that money is not, and actually cannot be, the highest motivator, there is even a complete theory that puts money as a possible path to dissatisfaction (google ‘Frederick Herzberg’s motivation-hygiene theory’). Now, according to the worldwide study conducted by Towers Watson, as mentioned by Tony Schwartz (see here), the single highest driver of engagement to employees is feeling that their managers are truly interested in their wellbeing. The surprise is that less than 40% of employees felt engaged!! I can bet that a higher percentage would yield from the same study if conducted only in Saudi!

So why employees are not feeling that their managers are interested in their wellbeing? Schwartz returns this to what he calls “the lack of fluency in the language of positive emotions.” Most managers know how to stress targets and how to huff and puff about deadlines. Being harsh and negative seems to be within reach of their communication language. While on the other hand, using positive feedback usually feels awkward and gawky.

That is why employees in less engaging workplaces look emotionally drained, out of touch, and the pay check is what mostly occupying their minds. Due to the lack of positive feedbacks, they don’t know how do they fit in the big picture, they keep wondering if their work makes any difference and how, and in such environments, there are usually huge gaps between the different levels in the organization. In another interesting study by Marcial Losada (also mentioned in Schwartz’s article), he found that in high performing teams, the expression of positive feedback outweighs that of negative feedback by a ratio of 5.6 to 1, while in low performing teams, the ratio is 0.36 to 1 (meaning, about three negative feedbacks to one positive).

So … Ask yourself, what kind of manager are you? Can you fluently give positive feedback compared to negative ones? What kind of organization are you building or being part of? Are you promoting positivity and engaging your staff instead of driving them away mentally and emotionally?

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TV with or without Commercials

16 Jan

Via freedigitalphotos.net/Ambro

If I ask you if you prefer to watch your favorite TV shows with or without commercials interruptions, you most probably would say “of course without the commercials.”

I have a bit of a surprise for you, according to the study of Leif Nelson (its results published in Harvard Business Review, Oct. 2010), people enjoy programs that have commercials interruptions more!

Interestingly, the study also shows that the type of commercials is not responsible for the additional enjoyment, it is all about the interruption itself, it is a phenomenon called adaptation.

To understand adaptation, think of it in this simple way: when you do something you like, you get used to it, you adapt, but once interrupted and went back to it, you re-trigger that initial enjoyment.

The same goes into watching a TV show, a movie, or even beyond that; it is a universal phenomenon. We are all used it without even noticing, think how riding your new car felt different and special at first, and then, it just another car. Think how that long trip felt so exciting at the first few days, and then, it is the same hotel, same places, same people!

Moreover, as starting over something you enjoy would re-trigger the enjoyment, starting over something you do not like would re-trigger the same annoyance you felt at the beginning. Think of that dull 90 min. meeting that kept running longer because of the so many interruptions!

The point I want to emphasis here is that these findings of this study could collaborate to the findings we already know about commercials. If we established that interruption could participate in increasing enjoyment, why don’t inject those interruptions with something enjoyable yet valuable to advertisers too, say more targeted or personally tailored ads as a starter. I see this very interesting and yet challenging to marketers and advertisers everywhere!

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On Flight, Let There be Dancing

28 Dec

So the Portuguese Airlines danced on different airports floors, and Southwest flight attendant actually sang to the passengers on flight, so it is about time to see some dancing … on flight!

This is exactly what Philippines’ Cebu Pacific Airlines did!

They started it in 2010 (first video below) and repeated it just few days ago before the Christmas (the second video).

These videos are not merely about the dancing and fun, they are about the unconventional branding opportunities the Internet is providing for all of us; It is about the power of social networks.

It is really mesmerizing how much such viral videos can contribute to the brands behind them. At least for the exposure and awareness; I would personally have never heard of Portuguese Airlines or Cebu Pacific Airlines because I am not usually on their flights routes. But for those on their routes, the rewards are even more. Such publicity fosters an image of  fun, full of energy, dynamic, can be related to, and have a high sense of customer service and understanding brand!

I guess there is no need to mention Saudi Airlines, right?!

Enjoy the videos …

 

Saudi Female Engineers

24 Dec

Image via: David Castillo Dominici/freedigitalphotos.net

For everyone not familiar with the dynamics of the Saudi society, this piece of news would sound both shocking and funny at the same time, and not to mention embarrassing for us, Saudis!

Finally, and starting from the academic year of 2012/2013, Saudi females will be able to join the engineering school of King Abdulaziz University (KAU) in Jeddah (read this)! Yes, Saudi females were not able to study engineering!! And please do not get so overwhelmingly excited, they will only be able to join either electrical or industrial engineering majors, not all disciplines of engineering!

Let’s look into this news from two major angels:

  • Academic: 

Let’s be positive here and say it is a good step that is coming pretty laaaaaaate! And let’s hope the rest of engineering disciplines will open their doors to females soon; I am not seeing why we cannot have female mechanical, chemical, and civil engineers!

  • Market Demand: 

For a country that has a lot of money and want to invest in its future, engineers and scientists are the ones usually carrying such a burden on their shoulders, so yes, the market demands a lot of qualified engineers. Ok, that was the theoretical part. Now let’s face reality, the real practice of engineering in Saudi is very minimal. That should not come as a surprise for a country that is totally dependent on imported technologies. We are not producing technologies and manufacturing methods, and consequently, we are not active in research and development. And guess what, engineers are needed in these sectors, the ones we do not really have!

Engineers in Saudi are mostly engaged in project management; they use their general knowledge of engineering in managing projects carried out by international vendors; the big players who really produce the technology!

The market in general is so competitive, add that to the remaining problems of the Saudi  job market such as being unorganized and dependent on connections rather than qualifications (i.e. was6a) and you would end up with this conclusion: with or without female engineers, the market is already a miss!

Lastly, the dean of the engineering school at KAU kept repeating and emphasizing on the initial salary of SAR15,000 ($4,000) that ‘HE THINKS’ Saudi engineers receive upon graduation, and I really hope the dean would retest his confidence after truly surveying the job market! I am not sure if the dean is familiar with the trend that started to get intense during the last couple of years among the big Saudi firms; the trend of depending on subcontracts and outsourcing! Without any clear guidelines or rules, these companies started to minimize their direct hires and outsource internal positions to subcontracts with very minimal benefits whether we are talking salaries or training and development. And of course that is done with the intention of saving more money, or let’s be honest, it is all about more profits and bounces for the big heads. So what you end up with is nothing but  poor quality employment conditions and underdeveloped staff!

Despite all that … welcome to the Saudi female engineers!

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Mocking Apple? It’s Not Funny!

22 Dec

It seems Apple has finally tasted from the same bitter glass it was repeatedly giving to Microsoft via the famous ‘I am Mac, I am PC’ commercials, because according to this report, Samsung Galaxy has edged past iPhone in US adult consumer perception thanks to the new Samsung S-II ad mocking the iPhone.

As was Apple and Microsoft were and actually still are the two main players in the home computing technologies, Apple and Samsung apparently are the main rivalries in the market of smart phones and tablets at the moment. So it is not surprising for Samsung to choose the road of competitive advertising, it has always been known to pay its dues!

According to numerous studies that addressed the concept of comparative advertising, it’s found that once used correctly, it’s a powerful tool in capturing the consumers’ attention, increasing product perception, and creating a buzz that could eventually lead consumers to change between products. It is not only working in the US, it is also working in the Saudi market; it is very popular between the Saudi telecom companies! Moreover, I have personally researched its effects on the Saudi consumers in my master thesis, it works like a charm!

So Samsung attacked Apple in different weak features of the iPhone, its battery life, size of screen, and even indirectly attacked the popular image of Apple being only used by creative geeky people!

It is legitimate to ask … what’s your next move Apple?

 

Al Shaya; No Refunds, Really?!

05 Dec

Image via: Ambro/freedigitalphotos.net

It is always startling to see a successful company taking a total nonsense direction! Al Shaya, the company enjoying the exclusivity of representing many international brands in the Gulf markets and the one chosen amongst best GCC employers has just came up with a very strange decision: no cash refunding!

The new policy states that you cannot return purchased good for cash, the amount will be credited to some kind of membership program which you will be able to redeem within a year from the date of purchase! This is a quote from a spokesman of Al Shaya to Arabian Business:

So in other words, Al Shaya company is saying this: once you pay the money, the money is ours, period!

Honestly, I have never seen or heard about any similar programs anywhere in the world. On the contrary, international brands in different countries have more flexible return and replace policies compared to the ones currently used in the Kingdom. If you ever have shopped in Europ or US in particular, you will definitely know what I mean. These policies are part of these brands’ customer retain and service programs.

Of course there are those abusing such policies, but in smaller percentage compared to the ones trusting and feeling more comfortable dealing with this or that brand.

The immediate reaction in the Saudi market is anger and boycott calls; especially from women who are arguing that due to the lack of dressing rooms in most of Saudi stores, they have to get back home to check the new purchases and, sometimes, it is just not right! From where I stands, such arguments reflect a gap of understanding between Al Shaya management and its customers and the kind of markets it is operating in!

Check out some of the Tweets covering this subject under the hashtag #noshaya

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Jeddah and Ombrophobia

09 Nov

Image via: David Castillo Dominici/freedigitalphotos.net

If you are a Jeddah resident, there is a huge chance that you already have it, and no one can actually blame you! it is Ombrophobia; the fear of rain or of being rained on. Now with the start of the winter season, the experiences and images of the last two years are descending and haunting the hearts and minds of Jeddawies (residents of Jeddah).

According to this piece of news, 94% of  Jeddah residents (a sample of more than 4000) are expecting heavy rain this year and somehow expecting a repetition of the last two years crises! Keeping in mind the limitations and flaws of such online survey, the percentage is still high! Maybe the problem is that there is no clear communication about the progress of the different projects in the city, or maybe Jeddawies are no longer trusting officials statements!

No one at this stage can claim that he can predict what will happen if rain start falling tomorrow. Jeddah is now like a patient where many doctors are operating on on the same time. Several and different projects are taking place at once. There is not a major road in the city where there is no project of some sort is taking place. It feels that what we forgot to do in the last 30 years, we are aspiring to accomplish here and now!

In all cases, Jeddaweis will definitely develop some kind of OCD (Obsessive–compulsive disorder) these coming days following up weather channels and news and waiting for the ultimate test of the success of all these projects; a test I hope the city will successfully pass!!

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Al Baik Restaurant; Revisited!

07 Nov

Image via: jscreationzs/freedigitalphotos.net

Almost two years ago, I wrote this postabout Al Baik; believe it or not, this post is the most successful post I have ever written in terms of comments, responses, and search engines inquiries. There is not a single week passed since I wrote this post without me having some kind of response on it, through emails mostly, or having it attracting more visitors from Google. Most of the notes I am receiving are wonderful memories of those who have been to Jeddah and tried it and now missing it, or those asking me why it is not expanding in their home countries (including USA!) and if they could win a franchise deal, and of course there are those who are asking me about its garlic recipe!

So I decided to revisit Al Baik with another post today, the first one was mostly discussing their strengths, so let’s discuss their weaknesses!

  • Superb Customer Service … is cutting back! 

As I have indicated in the first post, Al Baik has always been known for its fast services, servicescape design, and cleanness of their restaurants environment. Its management maintained all of those up to a certain level of high quality. However, the in-store experience started to decline and becomes seriously annoying recently. Standing there to request your order is like standing in a middle of an old style car auction where everyone is shouting and having some kind of shoulders fights! It is like the whole idea of queuing and standing in line is yet to be invented! Maybe it is harsh to say this, but it is a truly uncivilized scene to see and be part of! I know that Al Baik cannot be blamed for such behavior because it is somehow part of the whole public culture that does not respect waiting in lines and order, but I am blaming Al Baik for encouraging such behavior and not developing some kind of  system to organize the in-store experience. There are different and easy solutions out there that could bring back the peace and order to Al Baik visits.

  • Location … location … location!!

It is not a surprise we all have at least once wondered why Al Baik has not yet expanded locally, regionally, or even internationally! You cannot hear but rumors in this regard because nobody actually knows the true reasons but Al Baik management themselves! There are numerous models and examples already in the market where they could have learned from and improved to suite their strategic goals! I truly believe that they have lost a lot in form of lost opportunities! And I am sure they have received a lot of comments and inquires from fans all over the world … yes from all over the world!

*Image Source

 

Vacations and Job Satisfaction

03 Nov

Image via: Michal Marcol/freedigitalphotos.net

If you are living in this part of the world, most probably you are enjoying a time off right now because of Hajj and Eid Al Adha.

So my sincere wishes for you to have a wonderful one…

And hey, who would not enjoy some time off to spend with delayed personal projects or to spend vacationing with the loved ones?! But haven’t you noticed the different reactions to and perception of vacations in your circles of friends and family?

For those generally satisfied with their work environments and love whatever they are doing, it is an opportunity to recharge their energy batteries and come back more fresh. They usually show less excitement about this time off. Their work/life is already balanced!

On the other hand, there are those who are usually super excited about such time offs. They cannot wait for it, they usually react to its arrival as they are leaving some kind of a penitentiary! These people are the ones usually less satisfied with their work environments, they always complain about their jobs, and of course they are not well work/life balanced! If you dig deeper you will find that such people even suffer to take an earned annual leave because their employers won’t give it to them!

My point is that leaders and HR professionals out there might need to monitor such reactions to measure their employees job satisfaction.

What do you think?

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Retire the Cubicles

22 Oct
Image via: Stuart Miles/freedigitalphotos.net
It is normal in the corporate world to have ‘office space policies’! You know, those policies stating that your allowed office space and furniture is attached to your position on the organization hierarchy! Have you ever heard of CEO and VPs offices where you can actually play football, I have seen them!

The modern management schools have different opinions about this. Big offices behind closed doors, grey, boring cubicles, and discriminating between employees because of their position in the company are things of the past!

Researchers have found that open unassigned spaces, with relaxed environments dramatically enhance the staff productivity!

Let’s talk numbers; Harvard Business Review (September, 2011) published a glimpse of a study performed by one of the companies that transformed its cubicles legacy to a more modern, open space design. After the change, the staff reporting that workplace was an attractive aspect of the job enhanced from 21% to 58%, the workplace creating a stimulating atmosphere enhanced from 18% to 45%, and the satisfaction with workplace as a whole enhanced from 34% to 64%. Not only this, mostly all the measures of costs per employee were enhanced because of the re-design!

Before leaving here, have a look at this page of Google describing its offices environment! That’s how the big companies, stay big!

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